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Biography
Steve is a successful serial technology entrepreneur with a strong background in digital marketing and innovative marketing technologies.
He is the founder and CEO of 80/20 Solutions, an innovative web-based marketing software company that has helped industry-leading brands and agencies such as Mars, Virgin Mobile, Pepsi, General Mills, AM Resorts, Omnicom and IPG, build more profitable and loyal consumer relationships through multi-channel 1:1 marketing automation, dynamic campaign management and real-time performance measurement.
Steve was formerly a senior strategic advisor on technology, new media and social marketing to the managing director of IMG, the world's largest entertainment, sports and media company.
Prior to IMG, Steve was the CEO of Motion Media Interactive, developers of the first updatable and trackable CD-ROM application, where he worked with large strategic accounts such as Microsoft, Sprint and Sun Media to drive innovative new revenue streams for traditional media companies.
Steve started his career in the financial sector as a technology analyst and was one of the early champions of the Software-as-a-Service (SaaS) delivery model.
Steve is an academic all-Canadian graduate from York University in Toronto.
